Olympus Print Group delights premium label markets with SPGPrints’ rotary screen technology
12 June 2017: Olympus Print Group,
the Leeds, UK-based supplier of premium self-adhesive labels, is experiencing
increased demand for rotary screen-printed effects, especially for personal
care and wine brands.
SPGPrints’ RSI® (Rotary Screen Integration) cassette units and re-imageable
RotaMesh® nickel screens alongside UV-flexo on its Nilpeter FA-4 presses,
Olympus Print Group offers the process on at least 40 per cent of all jobs,
cost-effectively. The process deposits layers of ink or varnish up to 250µm
thick, to create added-value effects at relatively high speeds.
screen has been consistently used for home and personal care products and has
been the backbone of our work mix since the company’s earliest days,” says
Adrian Brown, managing director, Olympus Print Group. “Now, brand-owners in
other sectors, such as the wine sector especially, are specifying the process,
recognising its effectiveness for achieving a premium positioning.”
embellishment increasing in demand is a varnish, exceeding 150µm, printed over
the brand name or iconic feature of the label, adding vividness as well as
texture to the underlying flexo-printed graphics. Other rotary screen effects
include the no-label look, coarse or soft-touch varnishes that require the
thickest possible coverage, Braille dots and tactile warning triangles. The
latter are printed inline on to existing graphics, to save the end user from
having to label twice.
personal care and wines, Olympus also supplies labels to the home care, spirits
and gift markets in the UK, mainland Europe, North America, Asia and Africa. It
operates several Nilpeter FA-4 UV-flexo presses featuring SPGPrints’ RSI units.
Thanks to the portability of the printing units, flexo and rotary screen
processes can be interchanged with each other at any stage. Printing up to 10
colours, the printing lines also feature high-value processes like hot-foil,
embossing, cold-foil and reverse printing, inline. The company’s
state-of-the-art 55,000ft2 open-plan factory also has digital inkjet
RotaMesh screens provide reliability as well as cost control. Their
electroformed, non-woven nickel structure with hexagonal holes gives them the
strength to withstand handling, and multiple imaging cycles without damage.
we re-image a RotaMesh screen up to eight times. The long life of the screen
brings significant consumable cost savings in the long term, given the high
demand for the process. This enhances our competitiveness in offering the
high-quality label solutions that differentiate our clients’ brands,” said Brown.
conventional prepress equipment on the premises, the Olympus prepress team
prepares about 50 screen imaging jobs per week.
need to remain competitive by differentiating themselves and adding value,”
Brown concluded. “We do so through innovation, working efficiently, cutting
waste – in time and materials – and delivering cost-effective quality. The
technology and support from Nilpeter and SPGPrints makes an important
contribution in this mission.”
Photo 63: Adrian
Brown, managing director of Olympus Print Group
Bordeaux: a rotary screen varnish is applied with a RotaMesh screen over flexo
black, to give vividness and raised properties to the brand name, for extra
shelf-impact. The label also features flexo, hotfoil and embossing.
IMG1926: FCUK Hair
& Body Wash label demonstrates
effectiveness of RotaMesh screens for clear, vivid graphics whether fine or
bold text. Here, rotary screen is used for opaque white and the green thin line
below the brand name. Rotary screen was also chosen because of its strong
resistance against fading – an important consideration as the life of the
pictured product can be up to 24 months.
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Olympus Print Group
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